Lash Blowout Mascara - Lifts, Volumizes & Separates Lashes

The IT Cosmetics Ultimate Lash Blowout Mascara is designed to deliver 19x your lash volume. 93% of users reported that the product keeps their lashes looking voluminous all day long, and 93% said it does not flake. This first-of-its-kind mascara was developed in partnership with Drybar, bringing the benefits of a salon-quality blowout to your eyelashes.

The conditioning formula intensifies the saturation of super black pigment, resulting in a bold, dramatic lash look. Developed with input from plastic surgeons and dermatologists, this mascara is formulated to "set" your desired volume with a special application technique: sweep the brush up and through your lashes, rotating the wand slightly forward and away from your face as you reach the tips.

Whether you're seeking dramatic volume, prolonged length, or a more natural, defined look, IT Cosmetics offers a variety of mascara options to help you achieve your optimal lash appearance. The Superhero Mascara utilizes Elastic Stretch Technology to stretch the look of lashes wider and longer, while the Power Brush wraps each lash in a lengthening cape of color. 96% of users reported that their lashes looked stretched.

The Lash Blowout Mascara delivers intensely saturated black pigment for bold definition, with a lash-lifting microsphere brush that gently catches every lash for a lifted, separated look. 19x your volume is achieved, and 93% of users said the product does not flake.*

For those seeking a lash-loving formula, the Hello Lashes+ Mascara with Lash Care Serum provides volumized, defined lashes instantly, with gentle removal for less lash loss. 93% of users reported that their lashes looked fuller.

Explore the IT Cosmetics mascara collection to find the perfect match for your desired lash look, from dramatic volume and length to natural definition. Add these skin-loving, dermatologist-developed formulas to your beauty routine and experience the transformative power of healthy, beautiful lashes.

*Results observed in consumer panel studies and instrumental studies.

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