Thebalm Mad Lash Mascara

Welcome to theBalm, where our mission is to help you look and feel your best in a matter of minutes. Confidence is a gorgeous color on you, and we believe in empowered glamour - feeling your absolute best as you turn heads for all the right reasons.

Over the years, our philosophy has remained the same: to create makeup that inspires you to do what you love and look incredible while doing it. We're committed to providing premium cosmetics that are accessible, so you can release your inner artist and feel fabulous wherever the day takes you.

Explore our Customer Favorites, including clean and green products, luscious lips, skincare that your face will love, and more. Whether you're looking for a full-size or travel-friendly option, we've got you covered.

Introducing our theBalm Mad Lash Voluminous Water-Resistant Mascara – the perfect on-the-go companion. With its injection-molded wand and phenomenal formula, this mascara delivers intense volume and definition in a rich black shade that brings your lashes to new heights.

Discover our other must-have products, such as the Will Powder Blush Quad, Anne T. Dotes Concealer, Brow Pow, Meet Matt(e) Hughes Liquid Lipstick, Male Order First Class Eyeshadow, and the iconic Mary-Lou Manizer Luminizer Highlighter.

Our customers love our products, and we're proud to maintain high ratings across the board. Explore our clean and green options, available in a variety of shades and sizes to suit your needs.

At theBalm, we believe in beauty with a purpose. Our multi-use makeup and skincare solutions are designed to empower you, allowing you to express your inner artist and feel fabulous, no matter where the day takes you. Join us on this journey of empowered glamour and discover the beauty that lies within.

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